Wrigley Van Operation

Unlike CSN Wrigley is a specific differentiation service that can be emulated for any other client of SCS.
Wrigley van sales are specific to the brand, and the strategy here is to ensure availability and maximum exposure at all times.
With this highly effective team the market share in the Spar channel has grown substantially.

The targeted channels are Spar, Pick & Pay Family, Mini, and all other voluntary buying groups. The function of the sales people is to capitalize on their knowledge of the brand and relationship with storeowners to gain maximum exposure for the brand. Store specific requirements are adhered to, and tailor made stands are made available to suit these store requirements. Till points are the targeted location as the brand is bought on impulse. The function therefore of the rep is to sell in according to demand, merchandise the stock and ensure flavour split as per rate of sale of the store.

All transactions are done electronically via PDA’s and printers installed in the vans. Three previous calls history are kept on the PDA to assist the rep to make an informed decision on requirements and any other history that might be necessary to enhance the quality of the call.
This service is provided nationally for the client.